– Social media management tools to help you analyze data to better understand your customers and improve your marketing strategy.
– List of “10 best free social media management tools” recommended by Brandwatch: Hootsuite, TweetReach, Klout, Social Mention, Twazzup, Addictomatic, HowSociable, IceRocket, TweetDeck, Reachli.
The key to social media is to listen to what your customers have to say about you, analyze the data, then reach business intelligence in social media, use them to understand your customers better and make improvements. marketing strategy.
If you are a rookie in social media, the list of “10 best free social media management tools” below might be helpful. You should try out a few tools before choosing the one that works best for you.
However, keep in mind that they cannot replace enterprise-class tools like Brandwatch, which take social media management to the next level, offering a wide range of services and in-depth analytics. It all depends on your needs.
Hootsuite is one of the best free social media management tools available today, including many social networks like Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Weekly analytical reports and excellent team management tools (delegating tasks, sending private messages) can be very useful when multiple people control social media accounts.
TweetReach is the right tool for your business if you’re interested in managing how far tweets travel, as TweetReach measures the actual impact and consequences of discussions on social media.
It’s a great way to find out who your most influential followers are, directing you to the right people to watch out for when you want to share and promote content online.
Perhaps Klout is one of the most controversial social media analytics tools. Some people hate this tool and claim the point system is completely inaccurate, trying to interact with it is mission impossible. However, the above comment is somewhat strange because Klout also offers engagement measurement services.
On the other hand, some people find Klout useful because it measures Twitter engagement influence and is a good tool for tracking what people think about your brand, figuring out what influences them the most. This way, you can tailor your posts to the tastes of your target customers and increase engagement rates.
4. Social Mention
Social Mention manages over 100 social media sites and is quite popular. This is possibly one of the best free tools on the market because Social Mention analyzes data more deeply, measuring influence in four categories: Strength, emotion, passion, and reach.
Twazzup is ideal for those new to social media looking for a Twitter management tool. Just enter the name you want to follow and you will instantly get updates like the most active influencers, the top rated links and photos and more importantly 10 keywords related to the name you are looking for.
If you want an overview of a brand, Addictomatic will be useful with a simple use like Twazzup. The only difference is that Addictomatic focuses on many platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google or Ask.com. This tool is very useful in keeping track of new developments and brand reputation.
HowSociable is a nifty tool for measuring your and your competitors’ social media presence. A free account allows you to follow 12 social media sites, including Tumblr and WordPress. However, if you want to track 24 more sites like Facebook, Pinterest or Twitter, you need a professional account.
HowSociable’s approach is a bit different because it splits scores across social media platforms, helping you figure out which is best for you and which needs further development.
This tool manages blogs, Twitter and Facebook in 20 languages and provides you with charts. It allows you to choose the time periods you are interested in managing. IceRocket can be used to track your blogger activity with about 200 million blogs in the database. It also has the ability to find the latest trending words related to the keywords you search for.
TweetDeck covers the basic needs of every Twitter user, so it’s a good choice for beginners. It’s a great tool for organizing your tweets or managing your interactions and messages, while tracking hashtags and managing multiple accounts. However, TweetDeck lacks regular updates and is prone to errors.
10. Reachli (trước đây là Pinerli)
Reachli (formerly Pinerli)
As images and videos are rapidly becoming an integral part of many businesses, Reachli will be the ideal choice to measure and positively evaluate the content of videos and images. Reachli offers many features to measure the impact of images and videos, and is particularly well known for its Pinterest analytics.