Digital marketing trends in 2015 are predicted to have big leaps and changes. Mobile optimization will continue to change, specifically responsive web design is very important, this is one of the huge steps forward, so that websites can be compatible with all mobile devices. motion.
Content marketing will also have a big impact in 2015, from the infographic we can see the budget allocated to content marketing to improve the quality of content is increasing. In 2014, we saw that 93% of B2B marketers engaged in content marketing.
[Infographic]Digital Marketing Trends 2015
Social Media Marketing will play a very important role in digital marketing in 2015. It is expected to be used as a solid and effective content distribution platform. Specifically, there is a statistic that shows us that, 88% of marketers use LinkedIn as a B2B marketing platform. And today, Instagram has more than 200 million users, and its application is a useful tool for sharing business images. In addition, small and medium businesses will greatly benefit from the “one click payment” of social networks. Apps like Twitter allow businesses to sell products directly through a user’s newsfeed without leaving the app.
Email marketing will still hold an important value in digital marketing 2015. However, the content from Email will be adjusted, compatible with user-friendly features, with files like PDFs, eBooks…
Native Advertising will move from promotional content to related content, and it will become an important part of online advertising. Specifically, let’s take a look at the following infographic: